What it takes to open a MESA
The fees and figures from our franchise brochures, side by side for stores in the Philippines and abroad.
Business Opportunities · #RoadTo100
Want to be a
Want to be a
MESApreneur?
Be part of our growing franchise family. Tara na sa MESA! Build a business with a brand Filipinos already love.
How it works
Cook up your own MESA
01
Proposal
Submit a letter of intent supported by pictures, a brief background of the applicant and a floor plan or shop drawing of the proposed area. On receipt, a meeting with the business development group is set to discuss the application and learn more about the location.
02
Inspection and evaluation
An inspection of the location is scheduled after the meeting, and an evaluation and feasibility study are conducted.
03
Agreement
If the location is approved, signing of the Franchise Agreement follows immediately. The franchisee is then entitled to the franchisee's benefits and is assisted in setting up the outlet up to the grand opening.
| Term | Philippines | International |
|---|---|---|
| Franchise fee Good for 5 years | ₱1,200,000 | US$25,000 |
| Renewal fee Good for 3 years | ₱600,000 | US$12,500 |
| Royalty fee Of gross sales | 5% | 5% |
| Advertising fund Of gross sales, for local store marketing | 1% | 1% |
| Return on investment Average estimate from previous stores | 3–4 years | 3–4 years |
| Floor area | 150 to 200 sqm | |
| Investment All in, per square meter | ₱50,000 to ₱60,000 | |
Return on investment is an average estimate from previous stores. Other factors, such as location, affect each store's ROI period. A proposed investment budget for a 150 to 200 square meter store is in the national brochure.
What you get as a MESA franchisee
Who we look for
A franchisee should have a successful professional track record, not necessarily in the food business, and a strong will to succeed.
Hands-on management is preferred, though it is not a requirement. A strong background in people skills is also important.
- Use of MESA's business name and trademark
- Use of the existing business system for the restaurant
- High quality menus and food service
- A chance for a profitable business venture
- The credibility of the brand and its name recognition
- Assistance in site selection and evaluation
- Proper training, specifically the training of staff
- Assistance for pre-opening, grand opening and post-opening
- Marketing and promotional assistance
- Ongoing operational support
- The procurement program
Embrace Filipino hospitality with MESA Care
The brand support every MESA franchise store receives.
Operating manuals
Every MESA franchise store receives:
- Operations Manual
- Store Opening Kits
- NLRC-approved Company Handbook
- Food Safety Manual
- Kitchen and Bar Recipe Manuals
- Official MESA forms for operating the franchise store facility
Training and development
The franchisee can deploy several management positions, who are trained at a MESA facility for sixty (60) days under the supervision of our opening team, free of charge.
MESA assigns an opening team to train and assist the franchise outlet's employees in the opening of the restaurant.
Auditing and support team
To ensure financial profitability and the franchise store's compliance with set standards, processes and procedures, our audit team frequently conducts unannounced audits. These cover several aspects of operations, such as the inventory management system, floor control compliance, facility maintenance, food safety practices and kitchen operations.
We also hold monthly or quarterly business performance reviews presided over by our CEO, COO or Operations Director. Our corporate team guides the franchise management team on their financial performance.
Marketing and advertising
Our Marketing and Advertising team continuously develops national and local store promotions, partnerships and co-branding activities in support of the franchise outlet. The team assists the franchise store in establishing market demographics and information dissemination tools during and after the opening.
Why MESA
A brand with a
A brand with a
proven table
Twelve consecutive years as Philippine Tatler's Best Filipino Restaurant, TasteAtlas world rankings, and 80+ performing stores. Backed by Foodee Global Concepts, the group behind Tim Ho Wan and Hawker Chan in the Philippines.
Viable sites and locations
Sites our business development team has marked as viable, in the Philippines and abroad. If yours is not on the list, propose it in your letter of intent.
Propose a locationMetro Manila
- Ayala Avenue, Makati
- Market Market, Taguig
- NAIA Terminal 3, Pasay
- SM City BF, Parañaque
- Lucky Chinatown Mall
Luzon
- Harbor Point, Subic
- Marquee Mall, Angeles, Pampanga
- Vista Mall Malolos, Bulacan
- Clark Global City
- Vigan, Ilocos Sur
- SM Baliuag
- SM Cabanatuan
- Tagaytay
Visayas and Mindanao
- Abreeza Mall, Davao
- Ayala Center, Cebu
- Ayala IT Park, Cebu
- SM City Butuan
- SM City Roxas
- Ormoc, Leyte
- Tacloban, Leyte
- Tagbilaran, Bohol
International
- Doha, Qatar
- Dubai, UAE
- Japan
- South Korea
- Singapore
- Hong Kong
- Canada
- USA: East Coast, West Coast, Hawaii, Guam
Frequently asked questions
The questions future MESApreneurs ask us most. For anything else, talk to our business development team.
Ask the team
How much investment is needed?
The investment needed is from ₱50,000 to ₱60,000 per square meter, all in:
- ₱8M to ₱10M for 150 sqm
- ₱10M to ₱12M for 200 sqm
What is the floor area requirement?
The required floor area is from 150 to 200 square meters.
How much is the franchise fee and how long is the franchise term?
The franchise fee is ₱1,200,000, covering a 5-year franchise term.
How much is the royalty fee?
The royalty fee is computed at 5% of gross sales.
How much is the advertising fee?
The advertising fee is 1% of gross sales, for local sales marketing.
Who looks for the location?
The franchisee may propose a site location together with an initial market study of the proposed site.
Is there a standard store design?
Yes. There is a standard store design, layout, equipment and facilities.
Does MESA have inventory controls and business aids?
Yes. MESA has designed a complete variety of forms for inventory control, daily and weekly sales, profit and loss accounts and other procedures that are vital to efficient restaurant operation.
A franchisee may also receive advertisements, flyers and other marketing materials to promote the store.
Who decides what prices I will charge for menu items?
All stores maintain one pricing level. For stores with a much lower food cost (due to supply in the vicinity), we initiate a promo or discount on such items.
How long will it take to open the restaurant?
The timetable depends on a lot of factors, including selecting a desirable location and operation requirements. However, training and store construction may be completed within 60 to 90 days.
Take the brochures with you
The full franchise brochures and the FAQ sheet, as PDFs.
Inquire Now
Let's talk about
Let's talk about
your location
Head Office
Lower Penthouse, One Corporate Central Bldg., #768 Boni Avenue cor San Roque St., Brgy Barangka Ilaya, 1550, Mandaluyong City, Philippines